In times of scarcity
The journey of About Flavors began with Ubeness. In 2020, during the pandemic, global supply chains were disrupted, and importing ube flavor from the Philippines became nearly impossible and expensive. At the same time, ube itself is scarce in its home country, and it is unable to keep up with the growing worldwide demand. This shortage inspired the creation of Ubeness 20ml bottles—developed and produced in Europe under Pamana World BV, following European quality standards and free from EU-prohibited ingredients.
Ube at Home and in the Community
At launch, Ubeness quickly found its place in people’s homes. With many looking for ways to stay productive and earn extra income during lockdowns, baking became a favorite activity. Home bakers embraced Ubeness to create colorful breads, pastries, and desserts that captured the essence of Filipino flavors. It also helped Filipino and Asian stores earn more during times of hardship, as the demand for familiar and comforting flavors grew.
Just got bigger
By 2023, interest spread among larger food makers’ communities across Europe. This led to the release of a 500 ml bottle under
About Flavors brand, available online and later through major platforms like Amazon, Bol.com ,and Kaufland Global Marketplace. Making different brands for different markets addresses the need to provide an easily pronounceable name and identity. Today, it reaches customers in the Netherlands, Germany, Belgium, France, Italy, Sweden, Norway, the UK, Czech Republic, and beyond.
Level up!
The story didn’t stop there. Recognizing the demand from professionals, About Flavors expanded its offerings by introducing the products of its sister company, Pamana World, adding more flavors, and in 2024 began producing 5-liter and 10-liter jugs for manufacturers, restaurants, and large-scale bakeries.
What started as a solution during a time of scarcity has grown into a trusted name in flavoring. And this is only the beginning—About Flavors is committed to developing more flavors and inspiring entrepreneurs, bakers, and creators around the globe.
